Sports team scouting analytics platform

Major Sports team

The client needed a modern web application to inform team management decisions based upon scouting data and player analytics. The team had vast amounts of player data siloed across a variety of legacy systems without a scalable, efficient, and holistic way to access the information. The vision was to find a way to spotlight undervalued players to maximize team performance.

Erik and the design team used a User Centered Design and Agile delivery techniques to launch an industry leading sports management application.

Research & Personas

I lead and conducted multiple user interviews and workshops to gather critical information about the core end users, what challenges they face with the current system and the opportunities to provide a new and improved user experience that bubbled up critical information to the very top.

Site Structure and Navigation

Since this site was going through a full overhaul, I did a large amount of research to document the full ecosystem of all related applications. This provided key insights into how this platform might grow over time as it sunsets the older systems and takes on some of their functionality. The overall site hierarchy was pretty simple but there were many levels deep that had to take into consideration.

Concepts, Wireframes, and Specifications

I created an variety of initial concepts and wireframes to test with a smaller group of end users to gather feedback. I also provided detailed user interaction specifications to go along with each concept. This provided the development team to clearly understand how each component was going to work and function so that they could add that to their user stories.

Impact:

  • Led design of player analytics application consolidating data from 7 legacy systems

  • Implemented user-centered design process, surfacing undervalued player metrics

  • Created information architecture contributing to improved recruitment efficiency

  • Established design component library enabling rapid feature expansion across web and mobile

  • Utilized agile delivery methods that accelerated time-to-market

Skills:

  • User Research

  • Personas

  • UI/UX Interaction Design

Project Details:

  • Duration: 4 Months

  • Team Size: 5 Full time roles

    • Product Owner / Project Manager

    • Lead Designer/Researcher (My Role)

    • Junior Designer

    • 2 Developers

Detailed Designs & Data Visualization

I took the approved wireframes and converted them into detailed designs using the final colors, fonts, and spacing. I also explored different ways that we could display the data visualizations to ensure they were consistent across the platform and matched the overall brand identity. I also provided mobile views for each of the core screens. Overall, the biggest challenge was working with the dense set of data that needed to be displayed for the player statistics and data visualizations.